Increase testimonials, positive reviews of your products and get more customer case studies published. These are the most effective marketing tools. People trust recommendations from people they know or people that are in the same industry.
Increase the number of positive reviews for your products. Whether on your own website; social media; 3rd party sites such as G2Crowd and TrustRadius; or other review sites most appropriate for your industry.
Paying customers for positive reviews is unethical and against most product review site policies. Motivate customers to provide reviews in a way that is ethical and will make them feel good. In fact, the social good aspect of ConnectGood will make your customers want to provide testimonials, reviews and case studies on an ongoing basis.