Thank customers for a new order, renewal, or expansion. Send them a charitable donation in their honor via ConnectGood. Let them allocate the donation to their favorite cause or charity. ConnectGood is compliant with most vendor relationship rules, it is something customers will truly appreciate and it will make them feel good.
Gift cards, promotional items, and most other gifts are weak and unmemorable ways of showing customer appreciation. Leave the Visa gift card, Starbucks gift card or Amazon gift card to your competitors to give out. Be different.
Thank Customers, Customer Retention