How do you motivate customers to take the actions you want? Provide referrals, write testimonials, take reference calls, and create case studies. There is a reason that your customers are ignoring your emails and not returning your voice mail. It is because they are super,...

To improve conversion rates you first need to grab the attention of your prospects. But, it’s challenging to get the attention of prospects. I have written about this before. Marketing messages and tactics are not enough to drive desired actions. Unless, high intent exists. High intent is a prospect who...

ConnectGood Live Today's the big day and I couldn't be more excited. It’s been a long journey and some sleepless nights but we made it! We're all ready and ConnectGood went live today! ConnectGood is a SaaS platform that helps sales and marketing teams differentiate how they sell, improve...

Selecting Good B2B Incentives for Your Prospects and Customers Congratulations you finally realize that you need to add incentives into your sales and marketing mix in order to drive your customers to act - attend a webinar, provide referrals, book a demo etc...